Loyalty Features

Loyalty Campaigns with Convercus

Our Loyalty Engine supports you with comprehensive features, from points systems to gamification – for successful customer loyalty at every touchpoint.

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Engage Customers
Retain Customers
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50+ mid-market and enterprise companies Rely on Convercus for Loyalty & Couponing

Design a loyalty program

that moves your customers

Point Systems

Increase with point systems targeted customer engagement

With the Convercus point system, you incentivize desired customer behavior and provide targeted impulses for repeat purchases.

Key Features
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Design flexible rule sets: Determine how points are collected, redeemed, and expire, and define exceptions.

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Incentivize customers specifically with special point promotions and extensive rule options, for example, for specific products, product categories, or locations.

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Reward customer behavior such as newsletter sign-ups, likes, or reviews with points.

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Create flexible rule sets
Beispielhafte Einstellungsmöglichkeiten für ein Punkteprogramm wie Währung, Rundung, Punkte pro Euro etc.
Reward customers strategically
Exemplary setting options for a status level, such as required points, collection period and holding period
Individualize status
Encentivize customers
status management

Address customers in a differentiated way thanks status management

Use status management to serve different customer groups and set incentives to overcome sales limits.

Features in focus
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Configure status models flexibly according to your ideas about the number and type of stages, collection time, holding time or even expiration.

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Enable individual communication and special benefits for your customers in line with their respective status.

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Set up special mechanisms for specific customer groups, such as your employees.

What makes Convercus special

The strengths of Convercus for Retail

True Omnichannel Capability

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

True Omnichannel Capability

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

True Omnichannel Capability

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

True Omnichannel Capability

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

True Omnichannel Capability

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

True Omnichannel Capability

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Success stories

The strengths of Convercus for retail

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Challenge

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Result

Nahtlose Integration aller Touchpoints - POS, Apps, Online-Shop, Wallet und E-Mail in einem System.

Challenge

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Result

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Challenge

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Result

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Challenge

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

Result

Seamless integration of all touchpoints - POS, apps, online shop, wallet, and email in one system.

What can you achieve with us as a loyalty partner in your company?

Lower churn rate

Increase retention

Boost NPS

Let us find out!
If it's right, we'll be happy to go deeper into your use cases in a demo.

Book a demo
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FAQs

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Why is customer loyalty so important in retail?

Strong customer loyalty is one of the most effective growth levers in retail. Existing customers buy more frequently, have a higher average order value, and recommend a brand significantly more often than new customers. At the same time, acquiring new customers costs many times more than nurturing existing customer relationships. Systematically building customer loyalty increases customer lifetime value – and makes your company less dependent on expensive new customer acquisition channels.

Which customer loyalty measures work best in retail?

The most effective customer loyalty tools in retail combine relevance with experience: Points-based loyalty programs incentivize repeat purchases, personalized couponing specifically addresses individual customer needs – and a dedicated app with marketing automation keeps the connection alive between purchases. What's crucial here isn't the individual measure, but the seamless integration of all channels: Today, customers expect a consistent shopping experience at every touchpoint – whether at the POS, in the online shop, or in the app.

How quickly can Convercus be integrated into existing POS systems?

Thanks to API-first architecture and proven POS integrations, rollout is possible with minimal IT effort. Convercus has extensive experience connecting a wide range of POS systems – from mid-sized retailers to enterprise customers with over 1,000 branches. The exact implementation time depends on the complexity of the system landscape, but accelerated time-to-market is standard, not an exception.

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Platform
Loyalty
Couponing
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Engagement
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Status & level management
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Customer retention through data-driven loyalty programs
Learn how modern loyalty systems delight customers, boost revenue, and sustainably strengthen brands
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