Hospitality Loyalty Program
Lacking a direct connection to guests has consequences: anonymous guests, missing first-party data, and growing OTA dependence that erodes margins. Convercus provides hotels and restaurants with the tools to build their own direct channel to guests: for more direct bookings, more repeat purchases, and measurable guest loyalty.
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50+ mid-market and enterprise companies Rely on Convercus for Loyalty & Couponing
Maximum efficiency: Quick ROI and outstanding results
Return on Investment
customer identification
Shopping cart value
customer interaction
Repurchase rate
Build Guest Loyalty: Rewards & Engagement Mechanics
A well-designed loyalty program motivates guests to rebook, book directly, and spend more, going far beyond mere discounts. Loyal guests have a significantly longer length of stay and generate considerably more ancillary revenue per stay than occasional bookers. The key to success lies in genuine engagement and personal relevance, rather than a pure price war.
Tangible rewards that guests appreciate: Room upgrades, late check-out, welcome drinks, spa discounts, or bonus points on direct bookings create immediately tangible benefits. Such experiences are memorable and make a difference compared to the next OTA booking.
Engagement between stays: App, email, Wallet Pass, and push notifications form a dedicated communication channel. This allows you to stay in touch with your guests, completely independent of OTA platforms and their limitations.
Status models as an incentive for advancement: Bronze, Silver, and Gold with exclusive benefits for loyal guests create a sense of belonging. This tiered model increases the switching barrier and gives guests a clear reason to stay with your brand.
First-Party Data for Personalized Guest Communication
Guests who book through OTAs remain invisible to the hotel: no preferences, no contact details, no possibility for direct communication. A loyalty program transforms these anonymous transactions into identified guest profiles with GDPR-compliant first-party data. At Convercus, data protection is not just a feature, but a structurally embedded operating model.
Build guest profiles: Preferences, booking behavior, and spending patterns form the data basis for personalized communication. Only with a dedicated guest profile do targeted offers, upsells, and rebooking incentives become possible.
Build a direct channel: OTA commissions per booking are completely eliminated with direct bookings. A dedicated communication infrastructure via app, email, and Wallet Pass creates independence from third-party platforms.
AI Data Insights: Identify guest segments, optimize campaigns based on data, and make ROI transparent. Convercus provides the analytical foundation for data-driven marketing with AI-powered insights.
Go live quickly: Loyalty integration for hotels and restaurants
Lack of system integration is the most common reason why loyalty projects fail in the hotel industry. Complex IT landscapes with PMS, POS, CRS, and IBE deter many hospitality operators. Convercus solves this problem with an API-first approach that flexibly integrates into existing systems without requiring a months-long IT project.
PMS and POS Integration: Convercus connects with your existing infrastructure, from the cash register in the restaurant to the Property Management System. The platform integrates via app, wallet, POS, email, social media, and CRM, so loyalty data is available in real-time where it's needed.
Plug-and-Play via No-Code: Marketing teams configure campaigns, rewards, and promotions independently, without having to wait for IT resources. This means quick implementation of new offers and full flexibility in day-to-day operations.
Whitelabel app as an omnichannel touchpoint: A dedicated digital channel between stays maintains the connection with your guests. Hotels with such an app record 8 times higher customer interaction compared to programs without an app.
The strengths of Convercus for Hospitality
A proven onboarding playbook and a structured rollout ensure that you see measurable results quickly. No long ramp-up times, but a clear path from implementation to the first demonstrable success.
First-party data without third-party cookies. Data protection is not a feature at Convercus, but an operating model. All relevant requirements from GDPR, UWG, and TTDSG are structurally embedded in the platform.
Low entry barrier, fair cost structure. Convercus scales with the success of your loyalty program, not against it. You pay for results, not for unused licenses.
What Convercus delivers for hospitality operators
Convercus supports hospitality operators from initial program design to ongoing optimization – with a proven onboarding process and success management that makes measurable results a standard, not an exception.
Transform one-time visitors into regular guests and offer them true multi-channel experiences. Additionally, three programs (Own Program, Payback, Miles & More) had to be integrated.
Thanks to app vouchers and gamification elements, a high interaction rate was achieved. At the German Bonus Awards 2023, they received accolades: second place in the categories "Best Points Campaign" & "Best App" and third place in the categories "Loyalty Program of the Year" & "Best Customer Service".
Further digitize marketing and build personal, direct, and regular contact with customers – across all channels including gastronomy, stores, online shop, and app.
With Convercus, Pier 14 now seamlessly connects all channels in one loyalty program. Customers collect points at the counter, in the restaurant, at the ice cream stand, and in the online shop – and receive personalized offers at the right time.
What can you achieve with us as your hospitality loyalty partner?
Cross-selling within hotel offerings (wellness, activities, etc.) and between properties
Increase rebooking rates
Engage guests directly
Let's find out together. In a personal demo, we'll show you how other hospitality operators have measurably increased guest loyalty with Convercus.
FAQs
Frequently asked questions about loyalty programs for hospitality
Loyalty Software for Hotels It's generally worth it. Especially for mid-market hotel chains, the savings potential from reduced OTA commissions and higher repeat booking rates is significant. Convercus scales from mid-sized chains to large hospitality enterprises – with a usage-based pricing model that starts without high entry barriers.
Guests are incentivized to book directly with the hotel through exclusive member rates, bonus points on direct bookings, and a dedicated communication channel. OTA commissions, typically 12–18% per booking, are completely eliminated for direct bookings.
Relevant KPIs include: active member rate, direct booking share, repeat booking rate, average spend per member, points and rewards redemption rate, and the program's ROI. Convercus makes these metrics transparent and analyzable through AI-powered dashboards.
As Loyalty Software for Restaurants are often well-suited cashback or points models with low redemption thresholds, as the visit frequency is higher than in the hotel industry. Tiered programs work well for loyal customers. Convercus supports all program types and helps you choose the right model.
At its core, you need a loyalty engine that integrates with your PMS and POS. Convercus uses an API-first approach and, thanks to its no-code configuration, allows for rapid deployment without the need for extensive IT projects or external development resources.
