Customer retention in the B2B sector
Existing customers are the most profitable source of growth in B2B. Yet, most B2B companies lack the foundation for true customer retention: no suitable mechanics for purchase incentives, no systematic lever for cross-selling and upselling, and no instrument to specifically reward desired processes and channels. Convercus gives B2B companies the platform to change that.
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50+ mid-market and enterprise companies rely on Convercus for loyalty & couponing
Increase repeat purchase rate: points, rewards & status programs
In B2B, a loyalty program drives more than just repeat purchases. By systematically setting purchase incentives, you can specifically influence which products are ordered, which channels are used, and when orders are placed. Convercus provides B2B companies with the mechanics to actively steer customer behavior in the desired direction.
Promote strategic products and assortments: Point mechanics can be specifically targeted at certain product categories, new items, or inventory levels. This allows you to actively steer ordering patterns without relying solely on price as a lever.
Increase purchase frequency and average order value: Status and tier programs reward existing customers for volume and frequency with exclusive terms or prioritized processing. This creates predictable incentives for the next order, regardless of competitor offers.
Incentivize digital channels and self-service: Points and status benefits work across all channels, whether ERP, webshop, or field sales. This allows you to strategically promote preferred ordering channels and reduce process costs.
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Activate existing customers: Personalized offers instead of bulk discounts
Share of wallet doesn't grow through lower prices, but through targeted incentives at the right time. Convercus automatically delivers personalized offers based on purchase history, category, and frequency: cross-selling, upselling, and reactivation become manageable processes rather than random outcomes.
Automate upselling and cross-selling: The couponing module identifies which product categories a customer has not yet ordered and automatically triggers targeted offers. This unlocks revenue potential within your existing customer base without requiring additional sales resources.
Actively manage capacity and demand: Time-limited offers and volume-based incentives help reduce order spikes, clear inventory, or encourage early planning. Campaigns run on a rule-based system without any manual effort.
Prevent churn early: Customers who haven't ordered in a while receive automatically triggered offers at the right time. This helps you win back the next procurement cycle before a competitor gets the order.
Leverage B2B customer data effectively: From order to profile
Strategic B2B decisions require a reliable data foundation: Who is buying what, how often, through which channel, and where is there untapped potential? Convercus consolidates order, loyalty, and engagement data into one system, providing the basis for targeted management, personalization, and growth in your existing customer business.
Understand buying patterns and preferences: AI Data Insights automatically analyze purchasing behavior, frequency, and product preferences for every customer. This provides the foundation for personalized campaigns and strategic decisions based on real data rather than assumptions.
Develop customer segments with precision: Business customers are automatically segmented by CLV, purchase frequency, and category. This allows you to identify growth potential and implement targeted share-of-wallet strategies for each segment.
Seamless ERP and CRM integration: Convercus connects via API to your existing ERP, CRM, and shop systems. Order history, segments, and campaign data are consolidated into a single system, eliminating data silos and manual reconciliation.
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The strengths of Convercus for the B2B sector
Over 116 million processed transactions, approx. 50 ms API response time. The platform scales with complex B2B structures (many locations, many partners, high transaction volumes) without noticeable latency.
Loyalty, couponing, and engagement can be introduced individually and expanded step-by-step. B2B companies start with the core module and build out the program according to their internal priorities, without launching a massive project.
Data protection is structurally embedded in the platform. First-party data is generated on a legally secure basis, without separate compliance workarounds and independent of third-party platforms.
What can you achieve with Convercus in B2B?
Increase revenue: Targeted incentives for purchase frequency, basket value, and cross-selling
Manage business: Influence order management, product mix, and capacity utilization through loyalty mechanics
Develop customers: Increase share of wallet and systematically expand existing accounts
Let's find out!
We will show you in a personal demo what results are realistic for your B2B model.
