Loyalty Softwarefor Travel & Airlines
Online travel agencies know your travelers better than you do. Booking data stays with the platform, customer contact happens through third parties, and for the next flight, the competition is just a click away. Convercus gives airlines and travel companies their platform back: direct channels, proprietary data, and structured incentives. Turn one-time bookers into loyal repeat customers.
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50+ mid-market and enterprise companies rely on Convercus for loyalty & couponing
Increase repeat bookings: Status logic and tier programs for travel
Tying status benefits to booking frequency or volume creates a structural incentive that counters the next OTA offer. Convercus manages earn rules, status tiers, and rewards in one system, without months of IT projects for every rule change.
Status Management & Tier Programs: Travelers move up to higher tiers based on booking frequency or revenue and receive differentiated benefits: upgrade logic, fast-track access, or personalized terms. Motivation to climb the tiers replaces a pure focus on price.
Omnichannel Earn & Burn: Points and status benefits apply regardless of whether the booking is made via the website, app, call center, or sales partner. Every transaction counts toward the loyalty account without the need for manual reconciliation between systems.
Partner Programs: Hotel, mobility, and retail partners can be integrated via open APIs, making loyalty relevant to everyday life rather than just waiting for the next flight or booking.
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Reactivating travelers: Personalized offers instead of flat discounts
An offer based on booking history and inactivity signals performs fundamentally better than a mass voucher. Convercus delivers offers automatically. The result: higher redemption rates, less margin erosion, and predictable direct booking growth.
Personalized offers based on booking history: The couponing module recognizes booking patterns and automatically triggers offers when a traveler hasn't booked for a while or a frequency threshold is reached. No manual campaign effort required.
Reactivating inactive travelers: Travelers who haven't booked within a defined period receive automatically triggered, relevant offers before a competitor or OTA captures their next booking.
Cross-selling ancillary services: Targeted coupons for baggage, seat upgrades, transfers, or other services increase revenue per booking without additional sales resources.
System integration for travel: PSS, CRM, and booking channels in one system
Travel infrastructures are complex: PSS, GDS, CRM, apps, and booking portals run in parallel, rarely communicate with each other, and every rule change requires an IT ticket. Convercus connects to existing systems using an API-first approach without replacing your infrastructure. Marketing and CRM teams can configure earn rules, campaigns, and segments independently, without needing developer resources.
PSS and GDS integration: Convercus integrates directly into existing passenger service systems and GDS infrastructures. Booking data flows automatically into the loyalty system without media breaks or manual synchronization.
No-code configuration for marketing teams: Earn rules, status tiers, campaigns, and segments can be set up and adjusted independently via a graphical interface. No IT tickets or development cycles required for every rule change.
Scaling without latency: Over 116 million transactions processed with an average API response time of 50 ms. The platform handles high-load booking periods (start of holidays, sales events) without any noticeable latency.
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The strengths of Convercus for travel
Loyalty, couponing, and tech integration can be implemented individually. Existing programs can be enhanced with couponing and the integration of external partners to create a more flexible loyalty architecture with a higher value proposition.
First-party data is generated directly on the Convercus platform on a GDPR-compliant basis. No dependency on OTA data ecosystems, no third-party platform acting as a gatekeeper between the airline and the traveler.
The platform handles booking spikes at the start of holidays and during sales campaigns without noticeable latency, regardless of how many channels and partners are running in parallel.
More repeat customers, less OTA dependency: What Convercus can do for your travel model.
Boost revenue with targeted cross-selling offers
Increase direct bookings through loyalty incentives
Targeted reactivation and long-term retention of travelers
Let's find out!
In a demo, we will show you what effects on rebooking and CLV are realistic for your travel model.
FAQs
Frequently asked questions about customer loyalty in the travel industry
Convercus setzt auf einen API-first-Ansatz und verarbeitet über 116 Millionen Transaktionen mit ca. 50 ms Antwortzeit. Das bedeutet: Die Integration in bestehende PSS- und GDS-Systeme erfolgt über offene REST-APIs, ohne die Infrastruktur zu ersetzen. Marketing- und CRM-Teams richten Earn-Regeln, Statusstufen und Kampagnen über eine No-Code-Oberfläche eigenständig ein, ohne IT-Tickets oder Entwicklungszyklen bei jeder Regeländerung.
Ein Loyalty-Programm auf Convercus-Basis schafft einen direkten Kanal zum Reisenden: Wer über das eigene Programm bucht, sammelt Punkte und Statusvorteile, die nur im Direktkanal verfügbar sind. Buchungs- und Verhaltensdaten entstehen so direkt auf der Convercus-Plattform auf DSGVO-konformer Basis, ohne OTA als Gatekeeper. Das Ergebnis: mehr Direktbuchungen, weniger Provisionsabhängigkeit, ein eigenes Kundenprofil pro Reisenden.
Zentrale KPIs sind Wiederbuchungsrate, Customer Lifetime Value (CLV), Direktbuchungsanteil, Einlöserate, Reaktivierungsquote und Umsatz aus Zusatzleistungen. Hinzu kommen operative Kennzahlen wie Programmteilnahme, Segmentzugehörigkeit und Statusverteilung pro Reisendem. Die KI Data Insights von Convercus wertet diese KPIs automatisiert aus und liefert handlungsrelevante Segmente in Echtzeit, ohne manuellen Analyse-Aufwand.
Convercus ist API-first aufgebaut und verarbeitet Transaktionen kanalunabhängig: ob Web, App, Callcenter, Reisebüro oder Partnerkanal, jede Buchung zählt ins Loyalty-Konto, ohne manuelle Synchronisation. Hotel-, Mobility- oder Retail-Partner lassen sich über offene APIs anbinden. Bei Hochlast-Buchungsphasen wie Ferienbeginn oder Sale-Aktionen hält die Plattform mit ca. 50 ms Antwortzeit durch, egal wie viele Kanäle parallel laufen.
Endkunden-Loyalty adressiert Reisende direkt: Punkte auf Buchungsvolumen, Statusstufen nach Frequenz, personalisierte Angebote auf Basis der Buchungshistorie. Partner-Loyalty incentiviert Reisebüros, Distributoren oder Co-Brand-Partner: Abverkäufe, Listungsquoten, Markenpräferenz im indirekten Vertrieb. Convercus deckt beide Modelle ab und lässt sie je nach Vertriebsstruktur kombinieren, ohne zwei separate Systeme.
