Loyalty in Retail
Decreasing visit frequency, growing online competition, customers who buy once and never return: customer loyalty in retail has rarely been as crucial as it is today. Convercus provides retailers with the tools to turn one-time buyers into loyal regular customers: customers who buy more often, spend more, and actively recommend your brand.
50+ mid-market and enterprise companies Rely on Convercus for Loyalty & Couponing
Maximum efficiency: Quick ROI and outstanding results
Return on Investment
customer identification
Shopping cart value
customer interaction
Repurchase rate
Loyalty Programs for Omnichannel Retail
The Convercus Loyalty Module seamlessly connects point systems and status management across all channels, from physical stores to online shops and apps. Every transaction is recorded at the POS in real-time and assigned to the customer account:
Point Systems: Customers collect points for purchases, reviews, or referrals, individually configurable by products, locations, or promotions.
Status Management: Differentiated tiers create natural incentives for return visits and target customers based on their loyalty level.
Omnichannel Recognition: Every purchase, whether at the checkout, in the online shop, or in the app, is assigned to the customer profile in real-time.
Digital, personalized, measurable: Couponing for retail
Digital couponing replaces analog flyers and paper vouchers, massively increasing efficiency. Personalized coupons from Convercus reach customers via app, wallet pass, email, and directly at the POS. This eliminates scatter losses and opportunistic redemptions:
Individual Offers: Each coupon is based on purchase behavior and customer preferences. This protects margins and increases redemption rates.
Omnichannel Distribution: The coupon reaches customers where they are active, whether via app, email, or wallet pass.
Coupon Designer: Marketing teams create individual offers independently, without prior knowledge or IT resources.
Whitelabel App & Marketing Automation: Engagement in everyday retail
With the Convercus whitelabel app, retailers gain their own communication channel to their customers: quickly implemented, fully branded, and equipped with all loyalty and couponing functions:
Whitelabel App: A direct line to your customers, without platform dependency or rising advertising costs.
Push Notifications: Time-sensitive offers and personalized recommendations reach customers in real-time.
Marketing Automation: From welcome sequences to reactivating inactive customers: once set up, flows run without manual effort.
The strengths of Convercus for Retail
Convercus seamlessly connects POS, app, online shop, wallet, and email in one system. Every transaction, whether at the checkout, in the online shop, or via the app, is assigned to the customer account in real-time. This creates a consistent shopping experience at every touchpoint, instead of data silos that leave customer potential untapped.
Brick-and-mortar retail means heterogeneous POS systems, evolving IT landscapes, and often hundreds of locations. Convercus brings years of expertise in connecting diverse POS systems, ensuring that every transaction at the checkout is assigned to the customer account in real-time. The result: a seamless customer experience that reliably works even in everyday brick-and-mortar operations.
Thanks to its API-first architecture and modular design, rollout is possible with minimal IT effort. Convercus provides proven best practices and a structured onboarding playbook for a fast go-live with an early proof of concept. More influence on the product roadmap is included: customers actively shape further development.
High availability and low latency with API response times of approx. 50 ms, even with millions of transactions daily. This is particularly relevant for peak periods like the Christmas season or end-of-season sales, when outages are not an option.
Server location in Europe, highest security standards, and full Data sovereignty for retailers, while every program participation generates valuable first-party data without third-party cookies.
Low entry costs and billing based on actual usage rather than rigid licenses. Convercus grows with the program's success, not against it.
The strengths of Convercus for retail
Renowned retail companies from the mid-market and enterprise segments trust Convercus to implement the right measures for customer satisfaction. Real retail cases demonstrate how customer loyalty in retail works in practice with Convercus.
The DIY retailer wanted to quickly introduce a Connected Retail Experience despite a complex IT architecture.
With Convercus, the rollout was smooth and completed in record time.
The fashion retailer was looking for a digital complement to the traditional customer card.
Convercus delivered the solution: with over 3 million redeemed app coupons, the success speaks for itself.
The sports retailer, with over 900 locations in five countries and four languages, wanted to make customer loyalty measurable.
With Convercus, Intersport successfully made customer loyalty measurable across channels in five countries.
The electronics retail group needed a customer loyalty program with multi-POS connectivity across various systems.
Convercus implemented the rollout with a whitelabel app and flexible POS integration – despite a heterogeneous POS system landscape.
What can you achieve with us as your partner for customer loyalty in retail?
Increase repurchase rate
Make customer loyalty measurable
Retain existing customers long-term
Let's find out together. In a personal demo, we'll show you how other retail companies have measurably increased their customer loyalty with Convercus.
FAQs
Frequently asked questions about customer loyalty in retail
Strong customer loyalty is one of the most effective growth levers in retail. Existing customers buy more frequently, have a higher average order value, and recommend a brand significantly more often than new customers. At the same time, acquiring new customers costs many times more than nurturing existing customer relationships. Systematically building customer loyalty increases customer lifetime value – and makes your company less dependent on expensive new customer acquisition channels.
The most effective customer loyalty tools in retail combine relevance with experience: Points-based loyalty programs incentivize repeat purchases, personalized couponing specifically addresses individual customer needs – and a dedicated app with marketing automation keeps the connection alive between purchases. What's crucial here isn't the individual measure, but the seamless integration of all channels: Today, customers expect a consistent shopping experience at every touchpoint – whether at the POS, in the online shop, or in the app.
Thanks to API-first architecture and proven POS integrations, rollout is possible with minimal IT effort. Convercus has extensive experience connecting a wide range of POS systems – from mid-sized retailers to enterprise customers with over 1,000 branches. The exact implementation time depends on the complexity of the system landscape, but accelerated time-to-market is standard, not an exception.
Convercus helps retailers from fashion, DIY, food, sports, electronics, and other retail segments build lasting customer loyalty. The platform has a modular structure and can be flexibly tailored to different customer needs and business models – from mid-sized retailers to enterprise customers with millions of transactions. Personalization and omnichannel capability are not add-ons, but an integral part of every solution.
