white paper
The guide to strong loyalty and membership programs
Learn which key figures really matter, how to optimize them in a targeted manner, and how to increase sales, shopping cart value, and redemption rates with concrete incentives, collection logic, and best practices. Ideal for anyone who wants to measurably improve customer loyalty and strategically develop their loyalty program.
Customer loyalty programs have a significant influence on customers' purchasing decisions and brand loyalty.
In the highly competitive retail landscape, strong loyalty and membership programs are crucial to a company's success.
In this white paper, you will learn
- which key figures really matter
- how you can optimize these key figures
- Specific tips for incentives, collection strategies, and purchase incentives that significantly increase your members' share of sales and shopping cart value.
- How you can increase redemption rates and make your program tangibly valuable for customers
- Many best practice examples and a compact checklist that you can use to quickly review and optimize your existing loyalty or membership program in a targeted manner, from registration to engagement.
Who is this white paper intended for?
For anyone who wants to measurably improve customer loyalty:
- Marketing Managers
- CRM teams
- Loyalty Manager
- E-commerce & Retail
- Decision-makers who want to set up or optimize a customer loyalty program
If you want to further develop your loyalty program, this is where the next step begins.