Successful omnichannel integration at Pier14

1. The starting point: personal experiences, but too many breaks

Pier14 stands for passion: fashion, lifestyle, and special moments on the Baltic Sea coast. At the same time, a key question arose behind the scenes:

How can we truly reach our customers personally across all touchpoints—without media discontinuity, paper vouchers, or data silos?

Pier14 approached us with precisely this vision.

2. Target vision: An experience that feels like it comes from a single source

During our first meeting, it quickly became clear that a standard loyalty program would not suffice.

The goal was to create an experience that combines stores, restaurants, ice cream parlors, online shops, and apps—an ecosystem that feels consistent, simple, and relevant to customers.

Customer quote – Stefan Richter, Managing Director of Pier14:

"We wanted a direct, personal connection to our customers—and Convercus made that possible."

3. Implementation: Convercus Loyalty – integrated on REMIRA's omnichannel basis

Pier14 was already using REMIRA's POS and merchandise management systems—a stable foundation for quickly and seamlessly implementing Loyalty.

We integrated Convercus directly into the existing setup using plug-and-play connectors.

What makes this possible:

• Real-time synchronization of all relevant transaction data (online and offline)
• Automated campaigns (e.g., seasonal, occasion-based, event-triggered)
• Personalized incentives at every touchpoint
• Minimal IT load thanks to standardized interfaces

4. The new experience: A points system that works everywhere

Suddenly, everything was connected—and noticeably simple for customers:

• Coffee in the restaurant
• The summer dress in the store
• Ordering from the online store
• The ice cream stand moment on the beach promenade

Customers automatically collect points everywhere. They receive relevant offers everywhere. Everywhere, they get the feeling: "Pier14 knows me."

Customer quote – Stefan Richter:

"Our customers now enjoy personalized experiences—no matter where they interact with us."

5. From paper vouchers to personalized real-time interaction

In the past, vouchers were sent by mail—a costly, slow process that wasn't redeemable everywhere.

Today, offers and coupons land digitally in the app: personalized, context-related, measurable.

Practical effects:

• Faster campaigns without manual sending
• Uniform redemption in stores, restaurants, and online
• Clear performance measurement thanks to reporting and attribution

6. The business value for Pier14 (at a glance)

• Higher conversion & shopping cart values through real-time relevance
• Lower processing costs (no paper, less handling)
• Faster go-live thanks to existing REMIRA base + Convercus connectors
• Increased loyalty and repurchase rates through consistent experiences
• Better data basis for marketing and product range decisions

7. Why Convercus? (with REMIRA as the perfect foundation)

Convercus combines the entire loyalty and couponing spectrum in one platform:

Gamification, wallet passes, points/status/level models, AI-supported reporting, coupon designers, and event triggers—across all channels.

REMIRA provides the reliable omnichannel database on which Convercus immediately takes effect.

8. Conclusion: This is what modern customer loyalty looks like

The collaboration between Pier14, Convercus, and REMIRA demonstrates how powerful loyalty programs can become when data, touchpoints, and personalization work together.

For us, this project is a best practice that proves that genuine omnichannel experiences are possible—today, seamlessly, and measurably.

‍

👉 Would you like to know what a networked loyalty program could look like in your setup?

Talk to us—we'll show you how Convercus can quickly make an impact in your system landscape.