Successful Omnichannel Integration at Pier14

1. The Starting Point: Personal Experiences, but Too Many Breaks

Pier14 stands for passion: fashion, lifestyle, and special moments on the Baltic Sea coast. Behind the scenes, however, a central question arose:

How do we truly reach our customers personally across all touchpoints – without media discontinuities, without paper vouchers, without data silos?

Pier14 approached us with precisely this vision.

2. Vision: An Experience that Feels Seamless

In our first joint discussion, it quickly became clear: A conventional loyalty program wouldn't suffice.

What was needed was an experience that unified stores, restaurants, ice cream parlors, online shops, and apps – an ecosystem that felt consistent, simple, and relevant to customers.

Customer Quote – Stefan Richter, Managing Director Pier14:

“We wanted a direct, personal connection with our customers – and Convercus made that possible for us.”

3. Implementation: Convercus Loyalty – Integrated on REMIRA's Omnichannel Foundation

Pier14 was already using REMIRA's POS and merchandise management systems – a stable foundation for quickly and seamlessly implementing loyalty.

We integrated Convercus directly into the existing setup using plug-and-play connectors.

What this enables:

• Real-time synchronization of all relevant transaction data (online & offline)
• Automated campaigns (e.g., seasonal, occasion-based, event-triggered)
• Personalized incentivization at every touchpoint
• Minimal IT burden through standardized interfaces

4. The New Experience: A Point System That Works Everywhere

Suddenly, everything was connected – and noticeably simple for customers:

• Coffee at the restaurant
• The summer dress in the store
• The order in the online shop
• The ice cream parlor moment on the beach promenade

Everywhere, customers automatically collect points. Everywhere, they receive relevant offers. Everywhere, they get the feeling: “Pier14 knows me.”

Customer Quote – Stefan Richter:

“Our customers now experience personalized interactions – no matter where they engage with us.”

5. From Paper Vouchers to Personalized Real-time Interaction

Previously, vouchers were sent by mail – complex, slow, and not redeemable everywhere.

Today, offers and coupons land digitally in the app: personalized, context-aware, measurable.

Practical Effects:

• Faster campaigns without manual dispatch
• Consistent redemption in store, food service, and online
• Clear success measurement thanks to reporting & attribution

6. The Business Value for Pier14 (at a glance)

• Higher conversion & shopping cart values through real-time relevance
• Lower process costs (no paper, less handling)
• Faster go-live thanks to existing REMIRA foundation + Convercus connectors
• Increased loyalty & repurchase rates through consistent experiences
• Better data foundation for marketing & assortment decisions

7. Why Convercus? (with REMIRA as the perfect foundation)

Convercus bundles the complete loyalty & couponing spectrum into one platform:

Gamification, wallet passes, point/status/level models, AI-powered reporting, coupon designer, and event triggers – across all channels.

REMIRA provides the reliable omnichannel data foundation upon which Convercus immediately delivers impact.

8. Conclusion: This is What Modern Customer Loyalty Looks Like

The collaboration between Pier14, Convercus, and REMIRA demonstrates how powerful loyalty programs become when data, touchpoints, and personalization work together.

For us, this project is a best practice that proves: True omnichannel experiences are possible – today, seamlessly, measurably.

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👉 Would you like to know what a connected loyalty program could look like in your setup?

Talk to us – we'll show you how Convercus can quickly make an impact in your system landscape.